JORDAN: RE2PECT
I moved to WKNY and Jordan Brand in the hopes of creating the greatest basketball campaign of my life. In the end, I’d like to think I celebrated one of the greatest baseball players of all time - who also happened to play for the Yankees. The perfect storm of talent and luck seemed to drive this campaign to heights I could not have imagined. And while I never chased awards, it was nice to be recognized.
I’m most proud of 3 things:
• The legit impact in culture; living in NY when this launched and to see how it was received will never be duplicated.
• Delivering a campaign where every page in the presentation was made.
• Becoming the official handle of Jeter’s retirement (cue the tattoos).
I’m most proud of 3 things:
• The legit impact in culture; living in NY when this launched and to see how it was received will never be duplicated.
• Delivering a campaign where every page in the presentation was made.
• Becoming the official handle of Jeter’s retirement (cue the tattoos).
