CREATIVE LEADER | SPORTS AND CULTURE DRIVEN

WHO I AM
20+ yr Agency / Client Veteran.

Long Beach, CA born and bred sprinkled with some Brooklyn, NY too.

My first love was hoops (Laker Nation), followed by hip hop (ATCQ). My passion for both has allowed me opportunities to work and lead teams across clients that drive culture. From elite basketball studs to sneaker nerds to hardcore gamers, my career has focused on helping develop authentic, breakthrough creative that drives business results.

I'm a proud father of two little girls. Praying Bron and AD have one more run in them! And I'm trying to box my way back into fighting shape.


FWIW - the mighty jerico is a name that stuck in college. As an avid hip hop junkie, I was part of DJ crew and promoted hip hop events. I was always jealous of my friends and their cool DJ aliases, so they gave me one to put on all our flyers. It just stuck and I have been using it ever since.




MY PATH


TBWA Chiat Day LA (11/2015 – Present)
Gatorade, Managing Director

• Run the Global and North America advertising business across 7 total international offices lead out of LA.
• Manage a total business of 40+ agency staff across all departments
• Lead and coordinate all creative across every Gatorade agency including Digital, Social, Experiential, PR and Influencer
• Over 50+ creative awards, helped drive Gatorade's best record setting year in sales (2016) and retired 2 of the greatest athletes on Gatorade's Hall of Fame athlete roster (Peyton Manning and Usain Bolt).
  • Our work has helped Gatorade continue to dominate the sports drink category with 68% market share that drives their $5 Billion business.


w+k ny (12/2013 - 11/2015)
Jordan Brand / Sprite / Ghetto Film School / New Business, Account Director

180LA (2/2010 - 11/2013)
adidas basketball / boost mobile, Account Director


Oakley (8/2007 – 2/2010)
Apparel, Footwear & Accessories (AFA), Global Marketing Director

Oakley Exclusive Product Program
• Led development of street/sport culture specific product across all categories

TBWA Chiat Day LA (9/2000 – 8/2007)
PlayStation, Account Supervisor

SCHOOL DAZE
BA Political Science - California State University, Long Beach



BEATS, RHYMES and LIFE (my favorite things) 
Basketball and LA Laker fanatic, golden era hip hop snob, streetwear and sneaker junkie, Russian kettlebell and Boxing enthusiast, proud (sleepless) father of a two lovely daughters

Fluent in conversational Tagalog (Filipino dialect)

FIND ME 
jerico.cabaysa@gmail.com
562-572-7510