DUSTBALLS

This was the weirdest yet most amazing campaign. The graffiti characters were hand drawn by the art director, and the offbeat comedy of the spots still stands - IMO of course ;).

Plus I produced this massive billboard in Soho which, funny enough, while it dates me a little, was celebrated recently by Complex on IG. Pre iPhone, I wasn’t a big texter, so my homeboy in NY would literally email or call me anytime the billboard wasn’t working. The production company was always amazed at how quickly we knew there was a problem, LOL.