THE SPRITE CORNER

I can’t say this for sure, but this was one of those ideas in a pitch that rarely gets produced. To my surprise, it was the best thing we made and the most ambitious project I’ve been on. 

Part activation, part content engine and part live social media newsroom, we hosted weekly events and created programming that put Sprite at the heart of culture - in the home of Hip Hop, NYC.

Massive effort between client, agency and (what felt like a million) partners to program all the events. Vice, Mass Appeal and Complex were some of my favorites.

The prep was intense. The events hosted were incredible - Cooking lesson from Baohaus’ Eddie Huang, Just Blaze playing Rhythm Roulette with Mass Appeal, closing out on a live concert with NAS and  50 people.

The biggest collab I have ever been a part of... and when it works, it really works.